Microsoft Clarity : The next-generation analytics tool

What is Microsoft Clarity?

Microsoft Clarity is a free analytics tool developed by Microsoft and will provide you with insights into how your users are interacting with different sites . It will help you understand the performance of the data on your website, information on debugging for improving the quality of your web page . Even the sites having million visitors per day can use this tool.

Key Features of Microsoft Clarity

1. Sessions Playbacks – Microsoft Clarity has a screen which will be displaying sessions playback. Here, you can see where exactly the cursor was clicked, on what places did the visitor scroll and pause.

2. Heatmaps – It gives a visual about how users interact with your website. It generally comes in two types - Click maps and Scroll maps.

3. Insights Dashboard – An insight dashboard can help you to easily monitor the website and manage the traffic routes. It will eventually help in managing the websites professionally

Advantages of Microsoft Clarity

1. Focus on Privacy

Clarity is designed in a way to keep the privacy of users in consideration and focus. This enables the publishers to obtain the actionable data without violating the privacy of the site visitors.

2. Diverse Filtering Mechanism

Other than the typical filters like OS, timeframe, browser, etc. Microsoft Clarity also manages machine learning which helps in identifying actions like ‘excessive clicking’, ‘rage clicking’, ‘dead clicking’ in your dashboard, heatmaps, and records of sessions. When users click repeatedly on a particular section of a webpage, these clicks are referred to as rage clicks.

3. Helps in improving Real SEO

The primary motive of optimising your site for search engines is to attract more visitors and traffic to your website. But this won’t benefit you in the long run, meeting the objectives of your business if the users fail to find what they are looking for on your website. If you get to identify the crucial sections in your webpage that direct users to your site, you will be able to improve your performance and productivity for leading better conversions.

Conclusion

At last, We can say with clarity that the “Clarity tool” will help you in growing your business digitally while bringing and engaging traffic to your website and increasing your customers rapidly with an increased reach.

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