Skip to main content

Impact of Social Media on Business


Watch out for that bird! Imagine you are skydiving, you are visiting one of the most beautiful countries in the world and you want to share that experience with your loved ones and friends. Why not send a postcard? Oh wait, you’re already back from the trip by the time that postcard has reached, or it got lost in the mail. If only there was an alternative. This isn’t 1990. You have a platter of platforms to share your adventure.

Webster’s dictionary defines social media as-“forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).”In simple words, social media, are various public platforms where people can share their views, stories, etc. with the help of various mediums. Starting with websites such as MySpace, Orkut, and Facebook, etc. it is now estimated that there are about 200 social media websites in the world.

Social media has increased connectivity, freedom of expression and has also opened doors to many opportunities. One aspect we might fail to see is that of the impact that social media has on businesses. A business usually runs on its exposure to clients, advertisements and the kind of services that they offer. If the exposure of business reaches more people then, the business benefits economically from this exposure. This is where the social impact of social media comes into the picture.

Apart from increasing brand awareness and sales social media has some hidden advantages for your business. These include targeted advertising, partnering with influencers, product management, staying on top of industry news and also helps keep an eye on the competition and retargeting. The most important thing it does is, it bridges the gap between the customer and the business.it helps the business to know more about its customers and consumer base and vice-e-versa. With this, social media helps benefit business in one or the other way.

There are two sides to a coin. Hence social media can also have many negative impacts on your business. The biggest threat that it poses is, that a mistake on social media is very difficult to rectify. With the horizons that social media offers, any mistake cannot be accommodated and becomes difficult to manage. Other than this, negative customer reviews, comments about your brand can damage your brand’s reputation and also damage the business that comes in.

In conclusion, whether we like it or not, social media is here to stay and can impact your business the way you model it on social media. It has the potential to generate profit but also has the capability of shutting your business down. Functioning without social media has become difficult for a business in today’s day and age, but with the correct and smart use of this phenomenon, your business may just become the next Google.


Comments

Post a Comment

Popular posts from this blog

Pegasus Spyware: Flying Through The Air

 Hundreds of millions of people can't imagine life without their smartphones. Almost every aspect of their daily lives, from the most mundane to the most intimate, is within easy reach and hearing distance of their smartphones. Only few people realize that their phones may be used as surveillance devices, with someone hundreds of miles away secretly extracting their messages, photographs, and location while also activating their microphone and recording them in real time. Such capabilities are present in Pegasus, a spyware produced by NSO Group, an Israeli maker of mass surveillance weapons. What is Pegasus? Pegasus is a hacking software – or spyware – that is developed, marketed and licensed to governments around the world by the Israeli company NSO Group. It has the capability to infect billions of phones using either iOS or Android operating systems. The spyware is named after Pegasus, the white winged horse from Greek mythology. It is named so because it "flies through the...
Post a Comment
Read more

8 TECH SUPPORT STORIES. A MUST READ!

MOVE THE MOUSE! I asked a user to move her mouse all the way to the right. They picked up the mouse physically and put it on the right side of her desk. RIGHT CLICK! I told the user to right click on the desktop to select properties. She replied that nothing was happening. I asked her again to do the same. She replied with the same answer. When I went to her desk, she had written the word CLICK on a paper on her desk. LAPTOP NOT WORKING! A user was once shouting at me that her laptop was not working even though she hit the keys and tried the touch pad. I run down to her, she shows her laptop still shouting that I wasn’t working properly and couldn’t do my job etc. I look at her laptop, switch it on, turn around and leave the room. OUTAGE PROBLEM! A user once asked if they could download “download the Internet” in case there was a power outage and they could still use it. COMPUTER WON’T TURN ON! Once, a user said that her computer won’t turn on. I asked her to check ...
Post a Comment
Read more

HOW TO SEE INCOGNITO HISTORY AND DELETE IT

We have heard about private or incognito browsing. It’s the mode that doesn’t store anything in history. While it does store cookies, but are deleted after the session is exited. This mode is known as Incognito browsing in Google Chrome, Private Browsing in Mozilla Firefox, and InPrivate Browsing in Internet Explorer. Whatever we may want to call it, the mode works the same in all browsers. However, sometimes we might want to go back to a page that you previously opened. The question is – can you check your incognito history? Problem is, there is no easy way to go back to that page. So all are search queries we saw is effectively lost. Unless you can Google it up and it shows again. But if it’s not there on the first page of Google, it’s gone forever. But we can still get to know about the websites that have been browsed under the incognito mode. Yes, the private browsing mode has a loophole. You can see the browsing history of someone using incognito mode but only if you h...
Post a Comment
Read more