Skip to main content

Extended Reality

Extended Reality (XR) is the term used for Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), as well as all future realities such technology might bring.Extended Reality covers the full spectrum of real and virtual environments.

To use XR is to recognize the intersection of these technologies, and the many ways they will work together to disrupt our everyday tasks.

Virtual Reality

VR, or the computer-simulated reality, is a technology that allows humans to immerse into a reality that is entirely different from a real one or that replicates reality. This  provides humans with an opportunity to gain new experiences and come to be in places where they are unable to be at a specific moment of time. VR is widely used in the gaming and entertainment industries, as well as for various types of training. 

Augmented Reality

This technology augments the existing physical environment with specific features by enriching it with graphics, video, sounds and other data. It can be said that AR exists “on top of” our reality, as it just adds some attributes but does not change it completely. At the same time, users cannot interact with a synthetic environment.This technology has found extensive use in the gaming industry and is applied for enhancing the presentation of sports events. 

Mixed reality

Mixed reality combines elements of both real and virtual environments and creates a new world where physical and synthetic objects come together and interact.Flexibility is a key characteristic of this type of reality. That is why “mixed” environments compile the best attributes of each of the worlds – real and synthetic. Also, it makes the best use of augmented reality and virtual reality. MR allows users to see the real world alongside with some virtual objects that are anchored to a certain real point, which enables users to treat them as real objects.
Image result for extended reality

XR for Business

Extended reality is changing the landscape in a number of industries. It’s expected to grow eightfold, reaching an estimated market size of more than $209 billion by 2022.
A glance at current use cases shows the potential for XR across industries:

Entertainment

XR brings immersive experiences to the entertainment world and offers consumers an opportunity to virtually experience live music and sporting events from the comfort of their VR headset.

Marketing

Virtual realities have opened new ways for brands to engage with consumers, offering immersive ways to interact with new products.
Training
Extended reality opens new avenues for training and education. People who work in high-risk conditions – like chemists and pilots – can train in safety from a more conventional classroom setting. Medical students, meanwhile, can get hands-on practice on virtual patients.

Real Estate

Property managers can streamline the rental process by allowing potential tenants to view properties virtually, while architects and interior designers can leverage XR to bring their designs to life.
Remote Work
XR removes distance barriers, allowing remote employees to seamlessly access data from anywhere in the world.



Comments

Post a Comment

Popular posts from this blog

Unhackable Internet

  W hy it matters?   The internet is increasingly vulnerable to hacking; a quantum one would be unhackable. Quantum Computing    A quantum internet could be used to send unhackable messages, improve the accuracy of GPS, and enable cloud-based quantum computing. For more than twenty years, dreams of creating such a the quantum network have remained out of reach in large part because of the difficulty to send quantum signals across large distances without loss.   Now, Harvard and MIT researchers have found a way to correct for signal loss with a prototype quantum node that can catch, store and entangle bits of quantum information. The research is the missing link towards a practical quantum internet and a major step forward in the development of long-distance quantum networks.   The U.S Department of Energy (DoE) explains how a quantum link will make it happen through two quantum phenomenon: the first is quantum entanglement, where two-particle ...
2 comments
Read more

Impact of Social Media on Business

Watch out for that bird! Imagine you are skydiving, you are visiting one of the most beautiful countries in the world and you want to share that experience with your loved ones and friends. Why not send a postcard? Oh wait, you’re already back from the trip by the time that postcard has reached, or it got lost in the mail. If only there was an alternative. This isn’t 1990. You have a platter of platforms to share your adventure. Webster’s dictionary defines social media as-“ forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).”In simple words, social media, are various public platforms where people can share their views, stories, etc. with the help of various mediums. Starting with websites such as MySpace, Orkut, and Facebook, etc. it is now estimated that there are about 200 social media websites in ...
1 comment
Read more

Pegasus Spyware: Flying Through The Air

 Hundreds of millions of people can't imagine life without their smartphones. Almost every aspect of their daily lives, from the most mundane to the most intimate, is within easy reach and hearing distance of their smartphones. Only few people realize that their phones may be used as surveillance devices, with someone hundreds of miles away secretly extracting their messages, photographs, and location while also activating their microphone and recording them in real time. Such capabilities are present in Pegasus, a spyware produced by NSO Group, an Israeli maker of mass surveillance weapons. What is Pegasus? Pegasus is a hacking software – or spyware – that is developed, marketed and licensed to governments around the world by the Israeli company NSO Group. It has the capability to infect billions of phones using either iOS or Android operating systems. The spyware is named after Pegasus, the white winged horse from Greek mythology. It is named so because it "flies through the...
Post a Comment
Read more