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Extended Reality

Extended Reality (XR) is the term used for Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), as well as all future realities such technology might bring.Extended Reality covers the full spectrum of real and virtual environments.

To use XR is to recognize the intersection of these technologies, and the many ways they will work together to disrupt our everyday tasks.

Virtual Reality

VR, or the computer-simulated reality, is a technology that allows humans to immerse into a reality that is entirely different from a real one or that replicates reality. This  provides humans with an opportunity to gain new experiences and come to be in places where they are unable to be at a specific moment of time. VR is widely used in the gaming and entertainment industries, as well as for various types of training. 

Augmented Reality

This technology augments the existing physical environment with specific features by enriching it with graphics, video, sounds and other data. It can be said that AR exists “on top of” our reality, as it just adds some attributes but does not change it completely. At the same time, users cannot interact with a synthetic environment.This technology has found extensive use in the gaming industry and is applied for enhancing the presentation of sports events. 

Mixed reality

Mixed reality combines elements of both real and virtual environments and creates a new world where physical and synthetic objects come together and interact.Flexibility is a key characteristic of this type of reality. That is why “mixed” environments compile the best attributes of each of the worlds – real and synthetic. Also, it makes the best use of augmented reality and virtual reality. MR allows users to see the real world alongside with some virtual objects that are anchored to a certain real point, which enables users to treat them as real objects.
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XR for Business

Extended reality is changing the landscape in a number of industries. It’s expected to grow eightfold, reaching an estimated market size of more than $209 billion by 2022.
A glance at current use cases shows the potential for XR across industries:

Entertainment

XR brings immersive experiences to the entertainment world and offers consumers an opportunity to virtually experience live music and sporting events from the comfort of their VR headset.

Marketing

Virtual realities have opened new ways for brands to engage with consumers, offering immersive ways to interact with new products.
Training
Extended reality opens new avenues for training and education. People who work in high-risk conditions – like chemists and pilots – can train in safety from a more conventional classroom setting. Medical students, meanwhile, can get hands-on practice on virtual patients.

Real Estate

Property managers can streamline the rental process by allowing potential tenants to view properties virtually, while architects and interior designers can leverage XR to bring their designs to life.
Remote Work
XR removes distance barriers, allowing remote employees to seamlessly access data from anywhere in the world.



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